MOYU AI Lead Generation Agent
MOYU, a sustainable stationery company, was looking for a way to expand its outreach to corporate partners and institutional buyers. Their challenge was one faced by many scaling businesses: how to increase outreach volume without losing the nuance and personalization that made their brand stand out.
The Challenge
The sales team was constrained by time. Daily outreach capacity was limited, and personalization rarely went beyond inserting a first name. This not only reduced engagement rates but also risked brand inconsistency. Early experiments with generic AI tools raised compliance concerns, as the generated messages sometimes “hallucinated” or misrepresented facts.
Our Approach
Mirai built a custom AI lead generation agent designed specifically for MOYU’s needs. The system combined multi-source lead sourcing (Apollo, LinkedIn Sales Navigator) with deep contextual enrichment, ensuring that every email was grounded in accurate, relevant data. We layered Retrieval-Augmented Generation (RAG) to keep outputs tied to verified sources, and wrapped the experience in a chat-based UI where sales reps could search, review, and refine prompts before sending.
The Impact
The transformation was significant. Outreach volume increased more than tenfold, with a parallel rise in qualified leads. Engagement rates improved as messages became more tailored and authentic. Perhaps most importantly, the sales reps reclaimed valuable time that could now be spent on building relationships and closing deals, rather than grinding through manual prospecting.